The locksmith profession has been around for centuries. It has evolved from metal work design locks to the keycoding science. The current security industry allows locks to be computer generated. There are different avenue today for locksmiths such as automobiles, residential, commercial, high tech electronic key servicing and master key control system. Locksmiths face a unique challenge today because of the competitive marketplace they are operating in. Most people who search the internet are not searching for a locksmith office. They are usually searching for mobile locksmith in their area because they are in an emergency. People may be locked out of their house or car and need to get access. Thus, they use their mobile phone to search online for the nearest locksmith’s location.
It is vital for a locksmith to have a website so that customer can find them online when they search for their services. Website gives locksmiths visibility in the internet. It is available 24/7 and prospective clients can learn about locksmith services at any time of the day. It is essential for locksmiths to be able to make their website reach as many potential clients and visitors as possible by being on top of Google. Locksmiths who have a website should consider search engine optimisation as in important part of their marketing strategy.
Locksmith search terms are highly sought after. Many websites are competing for the number of positions available on the front page of search engines. Those who manage to rank higher find they receive more enquiries than the companies appearing below. If you’re a locksmith who wants to get your website to number one of Google, you need to know what people are searching for so that your site can be optimised for the right key phrases.
The most important component of locksmith SEO is figuring out which key phrases are best to target for your website. Targeting the key phrases viewers are searching makes all the difference. Selecting the wrong key phrase regardless of what you do to optimise your site will not be rewarding. You shouldn’t just target one keyword because it has many searches per month and looks competitive. Getting your site to rank for highly searched key word will be fierce and difficult as many sites are doing the same. Locksmiths SEO to succeed should target many key phrases depending their budget and time available to create content in promoting the site.
If you’re a small business you can start with 5 key phrases. Some of the highly searched key phrases in Sydney include locksmith, key cutting, home security systems, locksmith near me, car locksmith, and 24 hour locksmith. A key phrase with the same words in different order or with stop words is counted as one. For example, key duplication, it is also possible that your site will naturally rank for duplication key or duplication of key.
Because locksmith provide in person services in certain locality, it is helpful to focus on local markets. Targeting local market will increase the chance of possible clients to choose locksmith near their area to fill their need. Adding the city name like locksmiths Sydney, Sydney locksmiths, master key Sydney, key maker Sydney, car locksmith Sydney can help people in this area to find your site. Adding city to the key phrase helps narrow the focus to that city and make the pages more targeted thus having a better chance of showing up higher in the search results.
Choose key phrases that your potential customers will be typing into the search engine. This is the basis for an effective locksmiths SEO, don’t waste time trying to rank for a term that people are not searching for. Create a good quality content rich with your target key phrases. Just make sure you don’t over stuff the key phrases on any of your pages or search engines will think you’re trying to manipulate them and they will penalize your site. A strong locksmiths SEO strategy begins with choosing the right key phrases and managing your website’s content and organisation. Continue with offsite factors and social media to keep your site ranking high on search engines.
Search engine optimisation is the best way to improve your search rank over the long term. If you’re a locksmith and would like to see your website higher in the search engine results for key phrases that are important to you, call us and find out how we can help by calling 1300 321 814.Share