Online Dating SEO

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There are many options today to find love online. People nowadays can try a myriad of dating sites and applications  to help them locate the perfect person for a date, hookup or marriage. Online dating sites act as a bridge to unite people of the same interest together. The trend on online dating has radically increased recently. Overtime, online dating sites have become giant ventures in the online industry. Online dating sites became so successful that and eHarmony  has to open local branches in Europe to cater to different culture and languages.

Your internet dating websites need to bring as much traffic as possible to become successful. The most visited dating sites are guaranteed to stay in the market, while the least visited sites are more likely to get out of the market soon. It’s a common knowledge that online venture success is mostly determined by ranking position in search engine results. Ranking higher can lead to high traffic, lots of advertisers and considerable return on investment. The top online dating sites do their best to make their site search engine friendly by using tools and methods of search engine optimisation.

Make your website conception clear – use a name that clearly identifies your brand. Then choose a relevant domain name. It is important to have the best domain name for your dating site. Make sure that your website name is SEO friendly. one of Australia’s newest dating sites is easily identifiable. One look at the domain name and you clearly understand that this is the dating site to try if you are into hook-up.

The vital step in online dating SEO process is keyword research or selecting the right keywords for your online dating site to be found in the internet. SEO include keywords or phrases in your website e.g. online dating Australia, dating sites free, best dating site, free dating site, dating sites Australia etc. when people search for something similar to your keywords, your website will be listed in the search results. Think like a customer when choosing your keywords. Use the keywords that viewers are more likely to use and put them on your website, so that when people search those words, they will find your online dating site on top.

Choose the right keywords to incorporate in your dating site to make it more search engine friendly. The higher your search engine ranking the more credibility your website appears. Create a keyword list, if your site is geographically targeted, don’t forget to include your location to the keywords list e.g. online dating Australia, dating sites Australia, dating Australia. You can also include common misspellings in your list. After completing your list, test the keywords on search engines and you will see the results. Popular keywords or generic terms have huge number of competitors. Choose specific keywords, they may bring you fewer visitors but it will give you more chances of ranking higher. Specific keywords are more targeted compared to broad keywords attracting occasional viewers. Specific keyword combination indicates lower saturation and raises your chances of attracting potential members into your online dating community.

Now that you get potential customers to click through your site, you have to keep them there. Creating and promoting valuable content is 80% of what search engine optimisation is today. OKTrends gives interesting facts and fun info about dating received million unique views per post. It is important to enable viewers to make connections, find information and answer their questions. If you can find what your audience is interested in and fashion your content for them, you’re sure to create winning traffic for your site.

Affiliation is important in online dating industry, the more affiliate you have the more traffic you get. Work with other websites to bring in more prospective members to your site. Promoting your website with other websites and affiliates is very effective in bringing traffic. Get your website listed on popular dating directory. Internet dating directories can help bring in heavy amount of traffic. Online dating sites are gradual growers so don’t expect instant success; website success depends on popularity and large member database. Online dating sites target internet users, it is important to partner with top SEO company to increase membership. Call us we can help you increase your brand awareness by targeting people looking for a date, hookup or marriage.


About the Author:

I've been publishing digital magazines since 1999 and had 20 years in hard-copy magazine publishing. I know what Google wants - and our company can very much help your business deliver it!

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