Panda vs Penguin – Understanding Google’s Updates

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Did your website experience an unexpected drop in traffic? Or perhaps significantly lost its ranking? Chances are you’ve been hit with the Panda or Penguin update.

Google changes its search algorithm hundreds of times each year and with its long history of famous and major algorithm updates such as the Panda and the Penguin, search results and keyword rankings has never been the same again. It’s major updates like these that SEO professionals and search marketers keep a close eye on when it comes to a website’s significant gains or losses in search engine ranking.

The Panda and Penguin algorithm updates have affected the search results significantly, and these two have had the biggest impact on search yet. Let’s dig deeper and compare the two, shall we?

What are Panda and Penguin updates?

  • Panda updates focus on content quality and its main purpose is to keep those low-quality and low-content sites away from the top ranking results and give the actual quality sites their due.
  • Penguin updates are focused on filtering out spammy websites. This is for those who are cheating and manipulating search results through link building schemes.

What Panda and Penguin does?

  • Panda penalises the ranking of sites with low-quality content and poor user experience (a site full of pop-ups and ads) and improves the ranking of sites with a positive user experience.
  • Penguin penalises and brings down sites that use black-hat SEO techniques. These are sites involved in a paid link scheme or those that purchase links from link farms or link exchanges back to their website.

How to Avoid the Panda and Penguin Effects:

  • The Panda can’t resist a well written content so produce insightful content that’s both valuable and useful for your visitors.
  • The Penguin hates spammy links so don’t go and get links from link farms. In fact, never buy cheap or spammy links as it will never be valuable or beneficial to your website.

Although designed differently, the Panda and Penguin algorithm updates have the same purpose – to bring high quality and content sites on the top of search engine rankings.

Without doubt, Google will continue to make algorithmic changes to improve and develop the quality of their search results, but if you focus on building a high quality website with well written and informative content using white hat SEO techniques, you don’t really need to worry about the new updates in the future, do you?


About the Author:

I've been publishing digital magazines since 1999 and had 20 years in hard-copy magazine publishing. I know what Google wants - and our company can very much help your business deliver it!

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